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Choosing the right filter for you needs is very important. Getting honest advice can prove to be a bit more difficult.

In this article we will cover different standards of the Hoya Range of filters.

WE CHOOSE TO STOCK HOYA FILTERS AS THEY ARE THE BEST QUALITY AND MOST REASONABLY PRICED FILTERS. IF YOU ARE AFTER ANY OTHER BRAND OF FILTERS, PLEASE LET US KNOW. WE ARE ALSO ABLE TO SUPPLY KENKO, TIFFEN and B+W, HOWEVER WE DO STRONGLY RECOMMEND HOYA FILTERS.

Say you pay $2500.00 for a 24-70mm f/2.8 lens. Then, to protect this investment the you buy a cheap bare glass filter, which has a light reflection rate of 9%. This filter is literally slowing the lens down by 9% over a Hoya HD UV filter.

Also, this does not address the loss of sharpness or focus shift, which can have a noticeable detrimental impact on picture quality. Therefore choosing the most suitable filter for your needs is parmount.

This e-mail address is being protected from spambots. You need JavaScript enabled to viewCamera filters can greatly improve the color, contrast, intensity and even the sharpness of a picture. Filters allow the photographer to have more control of the images being produced. Sometimes they are used to make only subtle changes to images; other times the image would simply not be possible without them.

Hoya provide various series of filters:  

Hoya Standard range provides excellent quality at an affordable price. A great entry level and hobbyist filter

Hoya Pro1D - extra thin multi coated filters providing excellent photographic quality as an end result.

 Hoya HD filters are Hoyas high end filters. 8 x Multi Coated, extra thin filters with hardended glass make them extremelly hard to break and provide the highest of quality. They are scratch and finger print resistant.

Choosing the right filter for your needs can come down to a few things. Your experience, the photographic quality you wish to achieve and what type of lens you use. We recommend at least a HOYA PRO 1D filter for enthusiast/hobbyist photographers. You have more then likely made a significant investment in to your lens(es) and are want to use them for what they are intended for. Personally i use the Pro1D and HD series and have found the finger print and scratch resitant qualities of the HD series to be priceless (i have fat fingers so tend to get the odd print on the filter)

IF YOU ARE UNSURE WHAT FILTER IS BEST SUITED TO YOUR NEEDS, PLEASE CONTACT US BY PHONE OR EMAIL US AT This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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The simple answer to this is yes! Although your images can be edited using imaging programs such as Photoshop, there are some filters that you just can not mimic its results in imaging programs. An essential type of filter is UV or Ultra-Violet. While ultraviolet light is invisible to the human eye, it can nevertheless show up on a film or digital image as an undesirable blueish cast; it can even result in a blurring effect. Often used as a means of protection for the lens, these filters can be left on at all times as it is completely clear and will not change the colour or density of light. Ideal for photography of expansive spaces like mountains and sweeping landscapes.

The second helpful type is a polarizing filter. Reflections of water and other reflective surfaces, like glass, can cause major problems for your images. Polarizing or polarizer filters can fix them because they remove glare from non-metallic surfaces, ensuring a crisp, clear, more colour saturated image. Reflected light can also wash out an image, but polarizing filters combat this nicely by producing deeper colour saturation. Ideal for outdoor photography, a polarizing filter can be rotated for desired effects and the results will produce dramatic blue skies and better contrast and colour.